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Case Study
Coca Cola
- Client Envato market
- Date April 2022
- Author Paul Trueman
Challenge
During Ramzan, Coca-Cola partnered with the Rizq Foundation to launch a heartfelt campaign:
“With every purchase of a 1.5L Coca-Cola bottle, a meal is donated on behalf of the consumer.”
The brand wanted to spread awareness for this message of generosity and community but they also wanted to make sure the campaign reached the right people online, efficiently and effectively.
The challenge was to make the campaign stand out during one of the busiest advertising periods of the year: limited budgets, high competition, and audience overlap across multiple digital platforms.
Strategy
We built a data-driven display campaign that turned audience insights into real impact.
By using first-party data, website behavior, and campaign click data, we created smarter audience groups that performed far beyond generic demographic targeting.
How We Did It
- Integrated Display & Video 360 (DV360) for full-funnel control and optimization.
- Used BlueKai (DMP) to collect and segment audience data in real time.
- Created separate audience pools: Demo, Affinity, and Topic-based segments alongside lookalike audiences (LALs) built from Coca-Cola’s own seed data.
- Deployed a click tracker on every ad to analyze engagement and feed insights back into targeting.
- Directed all traffic toward the Coke x Rizq website, reinforcing the message of giving and community.
The campaign became a blend of storytelling and precision using data not just to sell a product, but to promote empathy and social impact.
Results
The campaign’s performance spoke for itself a powerful example of how data utilization and empathy can work hand-in-hand to drive both purpose and performance.
569% improvement in CTR
The data made it clear: data-enriched and behavioral targeting consistently outperformed standard demographic targeting, proving that precision delivers deeper engagement even for purpose-led campaigns.
By combining Coca-Cola’s storytelling with intelligent audience segmentation, we helped the brand turn every impression into an act of purpose connecting digital engagement to real-world impact.
This campaign became a proud example of how smart data and strong creative strategy can transform awareness into action, and numbers into meaning.
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