Play
Open
Loading •
Please wait •
Loading •
Please wait •
Loading •
Please wait •
Loading •
Please wait •
Loading •
Please wait •
Loading •
Please wait •
Case Study
KIA
- Client Envato market
- Date April 2022
- Author Paul Trueman
Challenge
When KIA Pakistan launched the Sorento, the brand wanted to go beyond standard awareness and create a campaign that truly engaged potential buyers.
With multiple new SUVs entering the market, KIA’s challenge was clear: how do you make the Sorento stand out online while keeping the message fresh and performance-driven?
The goal was to drive high-quality engagement, reach new audiences through smart targeting, and use data intelligently to turn interest into real intent.
Strategy
We built a Test & Learn performance campaign designed around data, interactivity, and audience intelligence.
By combining DV360 programmatic buying with Oracle data partnerships, we ensured that every impression reached a relevant, high-intent audience of people who were actively researching cars, high-end products, and finance-related topics.
How We Did It
- Integrated multiple audience layers: Google affinities, intent segments, and second-party data to identify in-market car buyers.
- Programmatic deals with local publishers like OLX, PakWheels, ProPakistani, UrduPoint, and WhatMobile for contextual placements.
- Interactive banner execution that allowed users to explore Sorento’s features without leaving the ad turning a passive view into an active experience.
- Used BlueKai Tag integration to collect engagement data and feed it back into a DMP (Data Management Platform) for continuous learning.
- Remarketing strategy:
- Audiences who saw the ad were later shown tailored follow-ups.
- Audiences who clicked received more detailed, conversion-focused creative.
This combination of storytelling and precision targeting helped KIA Sorento capture attention and intent at every stage of the funnel.
Results
The campaign delivered strong engagement and measurable performance improvements across all audience types:
+37.2% uplift in average interaction time from impression tracker audiences
+20.4% higher interaction rate from click-tracker remarketing audiences
+3.8% overall interaction uplift from second-party data expansion
88,000+ placements served, with top visibility across Pakistan’s leading digital platforms
Over 50% of impressions placed above the fold, ensuring strong visibility
The result was a campaign that didn’t just reach people it engaged them. Users didn’t just see the ads; they explored, interacted, and remembered.
By blending creative innovation with data intelligence, we turned the KIA Sorento launch into a digital experience. It wasn’t just about impressions it was about building real connection and curiosity for the brand online.
This project reaffirmed our role as a performance-driven creative partner
one that doesn’t just deliver ads, but designs journeys that move audiences from awareness to action.
Related projects
You may also be interested
You may also be interested
in these projects
Lorem ipsum dolor sit amet, consectetur adipisicing. Perspiciatis ipsum vero optio rerum molestiae, sintory ducimus, rem labore et delectus aspernatur.
