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Case Study
Telenor
- Client Envato market
- Date April 2022
- Author Paul Trueman
Challenge
Telenor Pakistan, one of the country’s largest telecom brands, wanted to make their digital campaigns more impactful, to reach more people, improve engagement, and make their marketing spend work harder.
After running multiple thematic campaigns, the goal for this phase was simple but ambitious: increase reach, boost performance, and bring down costs, all at once.
Strategy
We took a performance-first approach to their digital marketing combining smart audience targeting with creative storytelling.
Our idea was to make sure every impression counted. We created a campaign ecosystem that connected video and display ads across YouTube, social platforms, and high-traffic local publishers like Samaa, ProPakistani, HamariWeb, and WhatMobile.
The plan focused on:
- Reaching new audiences with strong, thumb-stopping video content
- Re-engaging people who had seen Telenor’s ads before through remarketing
- Using data-driven targeting to show the right message to the right audience at the right time
- Blending creative storytelling with precise media execution to make each rupee spent more efficient
In short: we built a campaign that didn’t just reach people, it reached the right people.
Results
The campaign delivered outstanding results setting a new benchmark for performance-led storytelling in the telecom category.
CTR’s improved by 5X
By leading this initiative, we turned a routine digital campaign into a data-backed success story driven by smart audience segmentation, creative consistency, and precise optimization.
The project proved that great results aren’t about bigger budgets, but about better strategy, sharper execution, and a clear understanding of how creativity and data work together to deliver business growth.
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